When I took a course on information design last year at RISD, my professor, Krzysztof Lenk, introduced in the first class the idea of Aristotelian aesthetics. He described this notion as the ability of good design to evoke intense emotion in its audience. He said this reaction should not be caused by the design of embellishments but by good design of the information itself. Good information design both structures the information itself in a way that is easily comprehended and, perhaps more crucially, has a singular thesis. When these two principles are achieved, we can achieve a beauty in the Aristotelian sense.
I have often recalled this one moment in class and I think I have finally distilled how intricate this one bit of advice is. Intrigued by this discussion, I went to try and fully understand what Aristotle’s philosophy of design was. Unfortunately, a initial google search brought nothing up on the matter – Aristotle never did have a stance on visual design. After a little bit of research, the closest literature I could find on the matter was an essay that Aristotle wrote on literary aesthetics.
Continue Reading»