It has always been said that the key to good typography is the ability to deftly design white space. Here’s some great examples of white space design in logos. This one also reminds me of my Enigma Twist logo. Sweet.
Designing White Space in Logos
Thursday, October 15th, 2009Project: Enigma Twist
Tuesday, October 13th, 2009
Back in the days when I was a student at Brown, I always used to look forward to reading the Brown Daily Herald. One reason was because my friend, Dustin Foley, had his own daily column called “Enigma Twist.” Enigma Twist was ambitious project to come up with a new type of puzzle every day but somehow he pulled it off for my entire senior year.
Recently, Dustin has decided to make Enigma Twist into its own website. He asked me to help him to make a logo and I was eager to help. When sketching out ideas, I wanted to make something that would embody the attitude of his puzzles. The puzzles were really more about being fun and clever than looking fancy or professional. His puzzles and his website seemed to fit right in with the comic culture that seems to be evolving with today’s youth. Think dinosaur comics or xkcd. I decided, instead of trying “professionalize” enigma twist, I should embrace this new interesting style.