BaseNow comes up with a thoughtfully redesigned image for NASA.

It has always been said that the key to good typography is the ability to deftly design white space. Here’s some great examples of white space design in logos. This one also reminds me of my Enigma Twist logo. Sweet.

Back in the days when I was a student at Brown, I always used to look forward to reading the Brown Daily Herald. One reason was because my friend, Dustin Foley, had his own daily column called “Enigma Twist.” Enigma Twist was ambitious project to come up with a new type of puzzle every day but somehow he pulled it off for my entire senior year.

Recently, Dustin has decided to make Enigma Twist into its own website. He asked me to help him to make a logo and I was eager to help. When sketching out ideas, I wanted to make something that would embody the attitude of his puzzles. The puzzles were really more about being fun and clever than looking fancy or professional. His puzzles and his website seemed to fit right in with the comic culture that seems to be evolving with today’s youth. Think dinosaur comics or xkcd.  I decided, instead of trying “professionalize” enigma twist, I should embrace this new interesting style.

If Enigma Twist is all about new and clever games, why not turn the logo into a puzzle itself? Here was the result.

The main logo is a simple solvable maze. I wanted to keep the look as do-it-yourself and retro as possible.

In case legibility was a concern, here was an alternate logo that could be used that incorporates the same style.

Also, check out Enigma Twist on Twitter for daily word puzzles.